Through Thom Tinted Lenses

December 11, 2012

THE WALKING DEAD PHENOMENON: What broadcast networks Can Learn from Cable Dramas by Thom Reese

Filed under: entertainment,horror,media,television — Thom Reese @ 9:52 am
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Most of you know me as an author and a book lover. Which I am. But, at the heart of this is the fact that I’m a lover of stories. I love fiction. I love tales. Drama, whether grounded in worlds real or imagined enthrall me. All this to say that in addition to books, I love stories told on the screen as well. And as such, I’m very excited about some changes in the television landscape.

I love it when something defies all conventions and expectations. Four years ago when I first learned that The Walking Dead – a comic book series about zombies – was to be launched by AMC as a weekly series, I was excited that something this far outside of the box would make it onto the schedule. Everything went against conventional wisdom. Genre television shows as a rule tend to struggle. There have been exceptions through the years. Star Trek the Next Generation was a huge success, though the original Star Trek series struggled through its entire run and was cancelled after three seasons. Dark Shadows was a hit back in the sixties, but it wasn’t until recently with True Blood that another horror television show has truly succeeded. And True Blood’s numbers, while good, are not earth-shattering.

Enter The Walking Dead. A weekly zombie gore-fest based on a comic book series. It’s not just a hit. It’s a phenomenon. The Walking Dead has done something that no cable television show has ever done before. Not The Sopranos. Not Dexter, Breaking Bad, none of them. The Walking Dead is beating its broadcast competition. There’s a common misconception that, as a rule, cable television is beating broadcast television. After all, cable has most of the cool, trendy shows, the water cooler shows that everyone talks about the next day at work. But, in reality, cable numbers are usually well below broadcast numbers. A cable hit such as Dexter or Homeland might land two million viewers where a broadcast episode of NCIS reaches 12-14 million. Part of this stems from the simple fact that nearly every household in the country has access to broadcast TV while only about 70% of households get cable or satellite.

All the more amazing, that The Walking Dead can now boast 15.2 million viewers.

Look at that number again: 15.2 million.

The Walking Dead has done what no other show has done before by becoming the first ever cable television show to beat every other show in the prime 18-49 age demographic.

A zombie show.

Based on a comic book series.


I believe the answer is quite simple. It’s a quality show.

As are many other cable dramas. The most talked about dramas on television are all aired on cable networks: Breaking Bad, Homeland, Game of Thrones, Dexter, Mad Men, Boardwalk Empire, Sons of Anarchy.

What do these shows all have in common?

Many people will jump to the obvious differences between broadcast and cable. On cable television there can be more violence. Profanity is allowed as is nudity. But while these things may appeal to many viewers, in truth, they’re only icing. Very few people return to a show week after week just so they can hear profanity, or catch a glimpse of a breast, or see blood and gore. People don’t watch The Walking Dead because of the gore. In fact, many people watch it in spite of the gore. Viewers don’t tune in to Dexter to see dismemberment, or to game of Thrones simply to see the occasional breast.

They come back because these are quality dramas.

So, what’s different about these shows? What separates them from their broadcast counterparts?

First, let’s look at the broadcast drama paradigm. With only a handful of exceptions, broadcast dramas fall into three categories: crime, medical, and legal. Most series are episodic in nature. As in, the story is introduced and brought to conclusion all in the space of a single episode. There might be some lingering plot arcs that carry through a season, but the primary plot line of each episode is closed in forty-two minutes of actual story.

Not so in these quality cable dramas. There is no set paradigm.  These hits are not traditional in nature. These are not variations on CSI or Law and Order. The Mentalist would never be considered by Showtime or HBO. HBO’s Game of Thrones, based on George R. R. Martin’s amazing book series, A Song of Ice and Fire, is a fantasy series – and quite possibly the best series currently on television. Dexter and Breaking Bad both have criminals as their lead characters. Homeland is about terrorism. Mad Men about  an advertising agency.  Sons of Anarchy about bikers.

At common among these programs: Well-developed characters, complex plotting that spreads a single story arc over an entire season or more, and quality acting and production. Game of Thrones is shot on three different continents using real castles and scenery. It looks more like a movie than it does a television show. The Walking Dead has makeup and effects every bit as good as those seen in many horror films. The characters in these shows live and breathe. We, the viewers, want to know what happens to them, how and if they’ll survive.

This brings me back to The Walking Dead. It really isn’t a show about zombies. It’s a show about people. Zombies are the backdrop. It could have just as easily been a post nuclear war setting, an alien invasion, Nazis – anything. The show is about the people. The characters ring true. The viewers come back each week to see if their favorite character survives. And yes, in these quality dramas, central characters can die. It’s not like the broadcast model where everything essentially remains static throughout an entire season with only the season finale to eliminate characters for the next season – the elimination usually having more to do with contract issues than with anything truly plot related. The people in these shows, whether human, alien, hero or villain, are well developed. Characters die or change drastically as a result of events. The scripts are strong, allowing characters to grow and change.

The broadcast networks need to look seriously at the cable drama world. I’m sure there’s quite a bit of head scratching going on in network conference rooms right now. How could a cable zombie show beat us? We’re the major leagues. Who are these upstarts and who do they think they are? But what they need to realize is that now that the viewing public has been exposed to high quality stories in a televised format, they won’t be satisfied with the standard fare. My prediction is that we’ll soon see other cable shows beating their broadcast counterparts. And as this becomes more common, the big four will be forced to adapt. And as they adapt, we’ll see a higher caliber of drama coming to the broadcast airwaves. I look forward to it.

A side note: CBS has announced that it will be producing a television series based on Stephen King’s novel, Under the Dome. Showtime was originally slated to carry the project but CBS snatched it up. (CBS owns Showtime.) My understanding is that the move was made in response to the success of shows such as The Walking Dead. Maybe they’re starting to get the hint. My only hope is that they do the series justice. I loved the book and feel much more comfortable with it in the hands of Showtime than CBS. I hope CBS proves my concern to be unnecessary.


Thom Reese is the author of CHASING KELVIN, DEAD MAN’S FIRE, THE DEMON BAQASH, 13 BODIES: SEVEN TALES OF MURDER AND MADNESS, and THE EMPTY. Thom was the sole writer and co-producer of the weekly audio drama radio program, 21ST CENTURY AUDIO THEATRE. Fourteen of these dramas have since been published for download by Speaking Volumes. A native of the Chicago area, Thom currently makes his home in Las Vegas.

CONTACT ME AT for autographed copies or to get on my emailing list to receive notifications on new releases, special pricing, appearances, etc.

Purchase Thom Reese novels at


Copyright 2012 Thom Reese All Rights Reserved.




  1. I agree, Thom. I would have to say BREAKING BAD and THE WALKING DEAD are among the best shows to have come out in a long time. Cable television (particularly AMC) has found a formula that works, has some exceptional writers, and has directors who are at the top of their game. It’s a winning combination that has set them apart from nearly (but not entirely) everything broadcast television has to offer.

    Comment by Lisa Lane — December 11, 2012 @ 12:27 pm | Reply

  2. Great blog, Thom. Well written, informative and interesting. I, like you, look forward to the evolution of tv as we know it into a medium of enticing quality. Hopefully as dramas become better, comedies will lose the laugh-tracks. 🙂

    Comment by josh morris — December 13, 2012 @ 10:13 am | Reply

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